Success in today’s market depends on how effectively you protect and manage your ideas. Our intellectual property management system is designed as a comprehensive process that supports your innovation from initial concept to full market positioning, with the support of IP specialists.
Our approach is based on four key pillars:
1. Preliminary analysis and IP strategy development
Every successful project begins with a deep understanding of what you own. Our preliminary analysis and IP management strategy include:
- Analysis of potential names, brands and innovations: assessing the design of digital and other products and their registrability
- Identification of existing intellectual property: detailed analysis of copyrights, know-how, brands and trade secrets
- Development of an IP protection strategy: planning protection across target markets, whether local or global
- Cost analysis: developing an IP management plan with projected investments
2. Market validation of new and innovative products
Protection is an investment that must generate returns. We help you validate the commercial value of your work through:
- Market and competitor analysis: identifying target users, competitors, market barriers and assessing market share and reach
- Commercialisation strategy: developing a viable business model, go-to-market strategy, key development and commercialisation milestones, revenue streams, key resources, cost structure and external factors
- Targeted IP checks: prior art analysis and legal opinions on protection options (patent, trademark, industrial design or other forms), including trade secret strategies
- Internal documentation and structuring: drafting trade secret policies, analysing licensing, franchising or sale options, and preparing NDAs with external partners
3. Trademark and industrial design registration
We secure your visual and market identity through professionally managed registration processes:
- National and EU protection: trademark and industrial design registration in Croatia and the European Union
- Pre-check services: registrability assessment before filing
- Global protection: worldwide trademark registration through international filings and a network of foreign representatives
- Representation and opposition: full process management by IP specialists
4. Targeted advisory across all business stages
We provide tailored support based on your market position – whether before launch or after entering the market:
Before market entry:
- Name and brand availability checks (trademark, domain, company name)
- Preparation of product/service lists and activity classification
- Access to co-financing opportunities for IP registration
After market entry:
- FTO (Freedom-to-Operate): assessment of whether you can safely use content, data or branding without infringing third-party rights
- Monitoring and protection: tracking infringements and providing guidance on handling trade secrets
Case-by-case advisory:
- Personalised written or verbal business advisory in IP, available online or on-site
